Whether you believe breastfeeding should be done privately or in a location chosen by a mother, one thing is certain: the general level of comfort during this process needs to be improved. All problems with public breastfeeding can be summed up in one word: discomfort. Discomfort in the physical sense is obvious, but the mental discomfort caused by wandering eyes and possible judgmental looks can be just as widespread. But today there is a solution to this problem – Heer Bank!
Heer is a bank that aims to please everyone when it comes to the still controversial act of public breastfeeding, which is somewhere between remote and the outdoors. The swivel chair at the end of the bench offers a discreet space on request, but also a more social option if the mother has company or if she feels completely at ease without a barrier. The swivel chair also rocks gently and helps calm and relax the baby.
Heer’s concept was created by the Prague design studio 52hours, which then worked with Belgrade-based industrial designer Nikola Knezevic to bring the physical product to life.